宁波车牌识别系统匠心厂

什么是水泥砖？

What is a cement brick?

水泥砖这两年很水泥砖这两年很火，很多企业都推出了。那什么是水泥砖？它的特点和卖点是什么？如何去销售？如果你是老板和店长，请你转给你的店员！如果你梦想成为店长和老板，也请你转发你的老板、店长和店员！

The cement brick has been very brick for two years, and many enterprises have launched it. What is the cement brick? What are its characteristics and selling points? How to sell? If you are the boss and manager, please send it to your shop assistant! If you dream of becoming a store manager and boss, please forward your boss, store manager and salesperson, too!

一、什么是水泥砖？

One, what is the cement brick?

从本质上来说，水泥砖是还原水泥地面效果的仿古砖，水泥砖既符合中国传统的古朴风格，是人文气息浓厚的产品；同时又适用于简约时尚、前卫多变的风格，在酒吧、写字楼和高档别墅住宅等场所也可以应用。

In essence, the cement brick is an antique brick to restore the effect of the cement ground. The cement brick not only conforms to the traditional Chinese style, but also is a product with strong humanistic flavor. At the same time, it is also suitable for simple fashion and changeable style of avant-garde. It can also be used in bars, office buildings and high-end villa houses.

二、水泥砖的特点是什么？

Two. What are the characteristics of the cement brick?

水泥砖可以作为陪衬产品，配合其他产品还原空间本质，营造安静舒适的家居环境，适合内墙、外墙装修的各种风格。在水泥砖表面可以做出多种的自然纹理，与色彩鲜艳的花片搭配，在不经意间营造出自然、随性的空间效果。

Cement brick can be used as a lining product, in conjunction with other products to restore the nature of space, create a quiet and comfortable home environment, suitable for the interior wall, the various styles of exterior wall decoration. On the surface of cement brick, we can make many kinds of natural textures, collocation with brightly coloured flowers, and inadvertently create natural and casual spatial effects.

三、水泥砖的发展历程

Three, the development course of cement brick

水泥砖是模仿水泥地面效果的砖。水泥的历史最早可追溯到5000年前的中国秦安大地湾人，他们铺设了类似现代水泥的地面。根据对甘肃秦安大地湾遗址的发掘，在距今约5000年的大地湾四期文化时期出现了中国最早的宫殿式建筑。和一般的中国古代建筑不同，其地面不是夯土结构而是全部为一些砂石混凝而成类似现代水泥的地面。

The cement brick is a brick that imitates the effect of the cement ground. The earliest history of cement can be traced back to 5000 years ago in Qinan, China. According to the excavation of the Dadi Bay site in Qinan, Gansu, the earliest Chinese palace architecture appeared in the four period of culture in the 5000 years ago. Unlike traditional Chinese ancient buildings, the ground is not a rammed earth structure, but it is all made up of some sand and stone to form a surface similar to modern cement.

真正现代意义上的水泥是1824年由英国人约瑟夫.阿斯曾丁发明的。1824年，亚斯普丁在反复试验的基础上总结出石灰、黏土、矿渣等各种原料之间的比例以及生产这种混合料的方法。由于亚斯普丁的水泥在结硬后的颜色和强度，都和当时英国波特兰岛上所产的石材差不多，所以人们就称它为“波特兰水泥”。

The real modern sense of cement was invented in 1824 by the British Joseph aszin. In 1824, on the basis of repeated tests, A Seip Martin summed up the proportion of all kinds of raw materials such as lime, clay, slag and other materials, and the method of producing the mixture. Because of the color and strength of the cement after hardened, it is similar to the stone produced on the Portland island of England, so people call it "Portland cement".

1925年，中国就开始用钢筋水泥建楼房了。到了八九十年代，水泥地面的铺设开始流行起来，当时的地面大都是水泥地面，直到瓷砖和木地板的相继出现，水泥地面才逐渐淡出人们的视线。

In 1925, China began building buildings with reinforced concrete. In 80s and 90s, the laying of cement ground began to pop up, when the ground was mostly cement ground, until the tile and wooden floor appeared, the cement ground gradually fade out of the people's sight.

现在的住宅一般只拿水泥作地面的毛坯，一方面，水泥地面略显单调，满足不了大众日益多样化的视觉需求；另一方面，水泥地面还存在起灰、传热系数较大和开裂等问题。

On the one hand, the cement ground is slightly monotonous. On the one hand, it can not meet the increasingly diverse visual needs of the public. On the other hand, the cement ground still has some problems, such as ash, large heat transfer coefficient and cracking.

随着家装极简风格的兴起，水泥又转而成为新的流行元素了，一些地方开始出现用水泥亚光地面取代地板和瓷砖的现象。他们将地面用水泥找平，再刷上环氧树脂或聚脂清漆，深灰的水泥地面既耐磨又易搭配家具颜色。这样虽然显得简约又时尚，但是质量好的环氧树脂和聚脂清漆也不便宜，算下来可能比铺普通地砖还要贵，而且不管刷清漆还是树脂都会很快磨掉，要隔几年就刷一次，这样的话成本将会更高。

With the rise of the style of family clothes, the cement has turned into a new popular element, and some places have begun to replace the floor and tile with cement subsurface. They leveled the ground with cement, and then painted epoxy or polyester varnish. The deep gray cement ground was both wearable and easy to match with furniture color. This is simple and fashionable, but the good quality epoxy resin and polyester varnish are not cheap. It may be more expensive than the ordinary floor tiles, and no matter the brush or the resin will be quickly worn off, it will be brushed every few years, so the cost will be higher.

在国内消费者对水泥地面既喜爱又接受不了它的缺点的时候，国外刮起了一股水泥砖的时尚之风，困扰国内消费者多时的问题出现了解决的办法。

When the domestic consumers are not only fond of the cement ground but also can not accept its shortcomings, the fashion of the cement brick has been lifted in foreign countries, and the problem that puzzles the domestic consumers for many times has been solved.

四、水泥砖为何开始流行？

Four, why is the cement brick popular?

虽然国内与国外的流行风格有所差异，但是自经济全球化以来，各个国家和地区在各方面的联系和交流越来越多，在生活方式与追求方面已经渐渐形成了一股席卷全球的国际化大潮流。如今是后工业时代，受国外风气带动，国内的人们也开始崇尚回归自然，追求简朴、自然的生活，在家装方面也越来越倾向于质朴的风格，而水泥砖具备了水泥地面的灰色调和经历了长时间使用后的自然龟裂纹理，完全符合人们的要求。另外，得益于喷墨技术的出现，各种图案的打印更为随心所欲，可做出许多个不同的水泥表面，同时瓷砖表面的纹理也更为逼真细腻，一片方寸之间的小小瓷砖早已突破了二维的限制，走向了真正具有凹凸效果的三维立体时代。瓷砖花色和款式设计的日益丰富和空间应用设计的多变也是水泥砖流行的因素之一。

Although the domestic and foreign style of popular style is different, since the economic globalization, various countries and regions have more and more contacts and exchanges in all aspects. In the way of life and pursuit, a big trend of internationalization has been formed. Today is the post industrial era, driven by foreign atmosphere, the people in China have begun to advocate the return to nature, the pursuit of simple and natural life, and more and more inclined to the simple style in the family clothes, and the cement brick has the cement ground gray harmony experienced the long time use of the natural crack texture, completely conforms to people. Our request. In addition, thanks to the appearance of inkjet technology, the printing of various patterns is more arbitrary, and can make many different cement surfaces. At the same time, the texture of the tile surface is more realistic and delicate. A small tile between the square inches has already broken through the two dimensional limit, and has moved towards the three-dimensional time of the real concave and convex effect. . Ceramic tile color and style design increasingly rich and space application design is also one of the factors affecting the popularity of cement brick.

水泥砖在国外尤其是欧美国家已经十分盛行，在2014年9月份的意大利博洛尼亚展上，最常见和最受欢迎的就是水泥砖的混凝土风格。据费罗娜陶瓷有限公司总经理助理、策划部经理李韵诗介绍，刚开始的时候是设计师发现了水泥自然和简约的特色，然后将研发出的水泥砖应用在空间上果然效果很好，随即便在崇尚自然风的欧美国家迅速风行起来。2012年，费罗娜看好水泥砖的市场潜力，与意大利的设计公司合作开发水泥砖，开始专注于向国外出口水泥砖，受到了国外消费者的追捧。不仅是在欧美国家，水泥砖在亚洲的国家如韩国和日本也是畅销产品，这让费罗娜对水泥砖风靡全球市场信心倍增。

Cement brick is very popular in foreign countries, especially in Europe and America. In the Bologna exhibition in Italy in September 2014, the most common and most popular is the concrete style of cement brick. According to Li Yunshi, general manager assistant and planning manager of fee Lorna Ceramics Co., Ltd., the designer discovered the nature and simplicity of the cement at the beginning, and then applied the developed cement brick to the space. In 2012, Lorna favored the market potential of cement brick, developed cement brick with Italy's design company, and began to concentrate on exporting cement brick abroad. It was sought after by foreign consumers. Not only in Europe and America, cement brick is also a popular product in Asian countries such as Korea and Japan, which makes Verona more confident in the popularity of cement brick in the global market.

在2014年的佛山春季陶博会上，费罗娜首次展出水泥砖，在国内试水水泥砖，是国内走在前列推出这种砖的企业

At the spring fair in Foshan in 2014, Verona exhibited cement bricks for the first time and tested cement bricks in China.