水泥砖为何开始流行？
Why is the cement brick popular?
虽然国内与国外的流行风格有所差异，但是自经济全球化以来，各个国家和地区在各方面的联系和交流越来越多，在生活方式与追求方面已经渐渐形成了一股席卷全球的国际化大潮流。如今是后工业时代，受国外风气带动，国内的人们也开始崇尚回归自然，追求简朴、自然的生活，在家装方面也越来越倾向于质朴的风格，而水泥砖具备了水泥地面的灰色调和经历了长时间使用后的自然龟裂纹理，完全符合人们的要求。另外，得益于喷墨技术的出现，各种图案的打印更为随心所欲，可做出许多个不同的水泥表面，同时瓷砖表面的纹理也更为逼真细腻，一片方寸之间的小小瓷砖早已突破了二维的限制，走向了真正具有凹凸效果的三维立体时代。瓷砖花色和款式设计的日益丰富和空间应用设计的多变也是水泥砖流行的因素之一。
Although the domestic and foreign style of popular style is different, since the economic globalization, various countries and regions have more and more contacts and exchanges in all aspects. In the way of life and pursuit, a big trend of internationalization has been formed. Today is the post industrial era, driven by foreign atmosphere, the people in China have begun to advocate the return to nature, the pursuit of simple and natural life, and more and more inclined to the simple style in the family clothes, and the cement brick has the cement ground gray harmony experienced the long time use of the natural crack texture, completely conforms to people. Our request. In addition, thanks to the appearance of inkjet technology, the printing of various patterns is more arbitrary, and can make many different cement surfaces. At the same time, the texture of the tile surface is more realistic and delicate. A small tile between the square inches has already broken through the two dimensional limit, and has moved towards the three-dimensional time of the real concave and convex effect. . Ceramic tile color and style design increasingly rich and space application design is also one of the factors affecting the popularity of cement brick.
水泥砖在国外尤其是欧美国家已经十分盛行，在2014年9月份的意大利博洛尼亚展上，最常见和最受欢迎的就是水泥砖的混凝土风格。据费罗娜陶瓷有限公司总经理助理、策划部经理李韵诗介绍，刚开始的时候是设计师发现了水泥自然和简约的特色，然后将研发出的水泥砖应用在空间上果然效果很好，随即便在崇尚自然风的欧美国家迅速风行起来。2012年，费罗娜看好水泥砖的市场潜力，与意大利的设计公司合作开发水泥砖，开始专注于向国外出口水泥砖，受到了国外消费者的追捧。不仅是在欧美国家，水泥砖在亚洲的国家如韩国和日本也是畅销产品，这让费罗娜对水泥砖风靡全球市场信心倍增。
Cement brick is very popular in foreign countries, especially in Europe and America. In the Bologna exhibition in Italy in September 2014, the most common and most popular is the concrete style of cement brick. According to Li Yunshi, general manager assistant and planning manager of fee Lorna Ceramics Co., Ltd., the designer discovered the nature and simplicity of the cement at the beginning, and then applied the developed cement brick to the space. In 2012, Lorna favored the market potential of cement brick, developed cement brick with Italy's design company, and began to concentrate on exporting cement brick abroad. It was sought after by foreign consumers. Not only in Europe and America, cement brick is also a popular product in Asian countries such as Korea and Japan, which makes Verona more confident in the popularity of cement brick in the global market.
在2014年的佛山春季陶博会上，费罗娜首次展出水泥砖，在国内试水水泥砖，是国内走在前列推出这种砖的企业。本来据预测，水泥砖在国内市场是小众产品，目前是设计师和一些追求个性的年轻消费者才会选择的砖。但是结果出乎众人意料，水泥砖的受欢迎程度远超过预计，来费罗娜展位观看的人一波接一波，许多消费者都在询问这款砖的细节，一些经销商还当场想代理水泥砖。这让费罗娜看到了水泥砖在国内也是有市场的，因此，在春季陶博会后费罗娜就成立了国内市场部，正式在国内销售水泥砖。经销商们纷纷订购水泥砖，出现了供不应求的情况，费罗娜的业务员忙着奔走在各个大中城市之间进行合作洽谈。据李韵诗透露，费罗娜将会根据市场的热度逐渐加大水泥砖内销的比例。
At the spring pottery fair in Foshan in 2014, Verona exhibited cement bricks for the first time and tested cement bricks in China. It has been predicted that cement brick is a niche product in the domestic market, and it is currently the designer and some young consumers who pursue individuality. But the results were surprising, the popularity of the cement brick was far more than expected, the Lorna booth to see the people a wave, many consumers are asking the details of the brick, and some dealers also want to agent cement bricks. This lets Verona see the cement brick in the domestic market also, therefore, after the spring pottery Expo, Verona set up the domestic market department and formally sold the cement brick at home. Dealers have ordered cement bricks, and there is a shortage of supply. Verona's salesmen are busy running around the big cities. According to Li Yunshi, Verona will gradually increase the proportion of domestic sales of cement bricks according to the market's heat.